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Bond No. 9 Great Jones: Review
25 January 2012 5:45 AM | No Comments -
Parfum d’Empire Cuir Ottoman: Review
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Review of Montale Aoud Cuir d’Arabie
19 January 2012 6:00 AM | 1 Comment -
Best & Worst Fragrances of 2011
30 December 2011 4:30 AM | 2 Comments -
L’Artisan Parfumeur L’Eau du Navigateur: Review
23 December 2011 6:45 AM | No Comments -
Creed Original Vetiver: Review
19 December 2011 6:15 AM | No Comments -
Le Labo Santal 33: Review
01 December 2011 6:00 AM | No Comments -
Creed Royal Oud: Review
17 November 2011 6:00 AM | No Comments
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Purchase Online
Archive for August, 2010
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Retail 101 (Part Five): Why quality matters.
(The conclusion of a series on how retailing misses the customer message) In the last installment, I mentioned some key differentiators between the low-end and high-end of the retail markets, and why that difference can be meaningful to the customer. During this recession, savvy retailers have figured out where they can compete, and it hasn’t [...] -
Retail 101 (Part Four): Our identity in the market
In the last installment, I left off proposing a question: How does a retailer know who or what it is? If the “Great Recession” has taught us anything, it’s that consumer behavior can be changed by countless market forces in play, including the simple availability of cash. If cash isn’t available, the consumer might revert [...] -
Retail 101 (Part Three): Who’s the customer?
Working in retail is perhaps one of the world’s crappiest jobs, and I should know. One of my first jobs while I was in college was to work in a women’s shoe store on New York’s Fifth Avenue. I’ll pause whilst everyone has their good laugh over the fact that — for an entire month [...] -
Retail 101 (Part Two): Sell me, don’t ‘tell me’.
(Part Two of a series on how retailers miss the customer message.) Recently, we walked through the mall entrance of a Macy’s. Depending on where you are, walking into a Macy’s can be anything from simply a mediocre experience to a dive into the very bowels of Hell. One recent excursion involved a visit to [...] -
Retail 101: What we can learn about marketing from a drug dealer.
(Part One of a series on how retailers miss the customer message:) My wife and I were sitting over lunch yesterday discussing what certain retailers do well and others completely miss: How to interest, hook and close the customer and extend the loyalty of the single customer to yield more and better results. After some [...] -
I’m bringing Paisley back if it kills me…
I have in my closet two Paisley patterned ties. One of those I adore, but it’s an insanely expensive piece that I wear only gingerly for fear it’ll be damaged or spotted, so it emerges on occasion. The other isn’t one with which I’m in love, but it works in a pinch. I’m bringing Paisley [...]
