innovation Archive

  • Retail 101 (Part Three): Who’s the customer?

    Retail 101 (Part Three): Who’s the customer?

    Working in retail is perhaps one of the world’s crappiest jobs, and I should know.  One of my first jobs while I was in college was to work in a women’s shoe store on New York’s Fifth Avenue.  I’ll pause whilst everyone has their good laugh over the fact that — for an entire month [...]

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  • Retail 101 (Part Two): Sell me, don’t ‘tell me’.

    Retail 101 (Part Two): Sell me, don’t ‘tell me’.

    (Part Two of a series on how retailers miss the customer message.) Recently, we walked through the mall entrance of a Macy’s. Depending on where you are, walking into a Macy’s can be anything from simply a mediocre experience to a dive into the very bowels of Hell.  One recent excursion involved a visit to [...]

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  • Retail 101: What we can learn about marketing from a drug dealer.

    Retail 101: What we can learn about marketing from a drug dealer.

    (Part One of a series on how retailers miss the customer message:) My wife and I were sitting over lunch yesterday discussing what certain retailers do well and others completely miss:  How to interest, hook and close the customer and extend the loyalty of the single customer to yield more and better results. After some [...]

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